Ninety Percent Occupation Thanks to Conventions

(Acapulco, AN 23 May) Acapulco’s 90% hotel occupancy over the last weekend was a surprise, given that the low season has now settled in for the next several weeks. Érika Lührs, Acapulco’s Secretary of Tourism, said that some 50,000 tourists arrived at the port, with about half of them registering in hotels. The Diamond Zone was the least benefitted by the influx, and the traditional zone shot up to an almost unheard of 81%. The Golden Zone rose to 95.6%. The reason, according to Rosario Reséndiz Rodríguez, sales director for the Torres Gemelas, was the Herbalife Convention, which brought 6,000 distributors in their multi-level marketing system to the port city, together with friends and family members. Additionally, a national Tae Kwon Do championship was held in Acapulco, attracting thousands more. The Copacabana and Playa Suites were also sold out, and many other Golden Zone hotels were full except for the luxury suites and the rooms with an inferior view.

The coming weekend also looks positive, as many are expected to arrive who won recognitions from their employers, which included a weekend in Acapulco at the end of May. This special promotion was an initiative of the local hotel association. Hoteliers are seeking to increase Acapulco’s convention and congress business, which bring positive benefits and counteract the feast-or-famine cycles associated with high and low seasons.