Lack of Promotion Affects Port

(Acapulco, NA 12 August) The president of Guerrero’s chapter of the National Confederation of Tourist Services and Transport Cooperatives in Mexico (Confetur), Salvador Soto Sánchez, gave this summer tourist season in Acapulco a failing grade. He said it was for lack of promotion, adding that he had not seen any publicity for the port in any of the mass media such as television or Internet. He demanded that the secretaries of tourism at the city and state levels get busy and improve the promotional efforts for the December high season, that they invite tourists to end their year on the beaches of Acapulco, and that they avoid having another failure like the current season. He added that Confetur includes cooperatives along the whole sandy strip of Acapulco, and for that reason he can say with authority that tourism has been very light during this vacation period, which is about to close, as children return to school. Soto Sánchez hinted that the tourism heads were unfamiliar with the real situation, and were operating without consulting anyone who really understands what is happening. He said, “We really know what is going on, as we work with the waiters, bell hops and housekeepers, who have direct contact with the tourists, who tell us what they like and what they don’t.” He added, “Up until now I have not seen any promotion or publicity that says you can have the best New Year’s on the beach here, on the shore of the Bay of Santa Lucía, seeing the spectacle of the lights. We need to take advantage of the event to have full occupancy in Acapulco for that season.”